Why Are Retail Branding Activity Tracking Services in Mohali and BTL Campaign Tracking Services for Brands in India Important for On-Ground Effectiveness?

Due to spending attention towards in-store branding, display advertising, and BTL marketing, brands try to tap the consumer market at the bottom of the pyramid and connect with them on a base level for brand loyalty. However, in Mohali and the rest of India, the challenge is not execution. It’s tracking. How can you motivate…

How Verified OOH Audits Are Changing Advertising in India to Make It More Open

For a long time, Out-of-Home (OOH) advertising has been a mainstay in marketing, drawing people’s attention on streets, highways, and in public places. This type of advertising is impossible to ignore because billboards are high above busy cities and ads light up transit terminals. But as brands spend more and more on these efforts, the…